Typography | Task 2: Typographic Exploration & Communication
30 Oct 2023 - 6 Nov 2023 | (Week 6 - Week 7)
Chan Xiang Lam | 0358400
Typography | Bachelor of Design (Honours) in Creative Media
.jpg)
Task 2 | Typographic Exploration & Communication (Text Formatting and
Expression)
3. Exercises
EXERCISES
Task 2| Text Formatting and Expression
For this task , we were required to select one of the three
provided texts and express its content typographically. In this task we
will need to design a two page editorial spread, the spread should
include the heading, subheading and body content provided.
1. Sketches
I have selected the third text, "Unite to
Visualise a Better World," and commenced the process of sketching my ideas for
the headline. I placed particular emphasis on highlighting the word
"Unite" for the heading.
Figure 2.1.Headline Sketches
2. Digitization
After completing the initial sketches,
I promptly moved on to digitizing them using Adobe Illustrator.
Figure 2.2 Progress of Headline type expression
Figure 2.3 Final Digitalized of my Headline
3. Layout Progress
Figure 2.4 Drafts
FINAL OUTCOME
HEAD
Font/s: Futura Std
Type Size/s: 200pt , 60pt
Leading: -
Paragraph spacing: -
BODY
Font/s: Futura Std
Type Size/s: 9 pt
Leading: 12.5
Paragraph spacing: 4.41 mm
Characters per-line: 45
Alignment: Left Align
Margins: 12.7mm top, 10mm left + 10mm right + 8.8mm bottom
Columns: 3
Gutter: 5mm
4.jpg)
|
|
Figure 2.5 Final Text Formatting & Expression - jpg | Week 7
(6/10/23) |
Figure 2.6 Final Text Formatting & Expression - pdf | Week 7 (6/10/23)
.jpg)
Figure 2.7 Final Text Formatting & Expression (grids) - jpg | Week 7 (6/10/23)
Figure 2.8 Final Text Formatting & Expression (grids) - pdf | Week 7 (6/10/23)
FEEDBACKS
Week 6 (30/10/23) :
General Feedback - Focus on one word to express in headline. Align
your text, aiming for consistency between the headline and right-aligned body
text on the same line.
Specific Feedback - The initial design of the headline wasn't
satisfactory, prompting me to reconsider my approach. With some feedback from
Mr. Vinod, I ultimately achieved a design that met my expectations.
Week 7 (6/11/23) :
General Feedback - Completed Task 2 and posted the final outcome on the
Facebook page for review. Mr. Vinod also reviewed and provided feedback on all
students's tasks.
Specific Feedback - Ensure the layout is tidy and avoid cluttered
text. Use the same font consistently and adjust spacing appropriately—neither
too far apart nor too close together.
REFLECTIONS
Experience:
Engaging in this task provided an invaluable learning experience, equipping me
with the skills to craft effective layouts while adhering to the principles of
typography. While I encountered challenges, particularly with headlines, the
iterative process ultimately led to a design that resonated with me.
Observations:
Throughout the process of arranging text and shaping layouts, I recognized the
critical role of alignment in establishing a foundation of structure and
coherence. This alignment, especially in matters of hierarchy, emerged as a
fundamental aspect of layout design.
Findings:
This task underscored the paramount importance of precise alignment in
creating impactful layouts. It emphasized the need to avoid centering headings
in the gutter to prevent potential misalignment in the final printed form.
Furthermore, I gained a deeper appreciation for the complexity and intricacy
inherent in crafting layout designs.
FURTHER READING
- "Typographic Design: Form and Communication"
Figure "Typographic Design: Form and Communication"
"Typographic Design: Form and Communication" is a comprehensive book
co-authored by Rob Carter, Ben Day, and Philip Meggs. It covers the principles
and practice of typography in design. The book encompasses the history,
aesthetics, and practical application of typography in visual communication.
Highly regarded for its in-depth exploration of how typography influences and
enhances design, it stands as a valuable resource for designers and students
alike.
QUICK LINK
Task 1|
Exercise 1 & 2
Task 3| Type Design & Communication
Comments
Post a Comment