Major Project I | Final Compilation & Reflection
24 Feb 2025 - 17 Mar 2025 | (Week 1 - Week 7 )
Chan Xiang Lam | 0358400
Chan Xiang Lam | 0358400
Major Project 1 | Bachelor of Design (Honours) in Creative Media
Final Compilation & Reflection
TABLE CONTENT
1. Instructions
2. Major Project 1
- Task 2 | Design Proposition
- Task 3 | Concept Presentation
3.
Reflections
INSTRUCTIONS
Task 1 | Proposal Development
INSTRUCTION:
Progress (week 1 - week 3):
In Week 1, our group started the brainstorming process by exploring
different project ideas that could provide social, cultural, or
economic value. We considered various concepts, including a Pet
Adoption App, a Kids Learning App, and a Health & Fitness App.
Each idea was evaluated based on its potential impact, feasibility,
and relevance to current market needs.
Fig.1.1 Brainstorming Ideas
In Week 2, after discussions and further research, we identified
the need for a one-stop healthy eating platform that makes
nutritious food more accessible and convenient. We recognized that
many people struggle with finding, planning, and ordering healthy
meals, leading to poor dietary habits. To address this issue, we
refined our idea and focused on a health-conscious food delivery
service that integrates meal planning, ordering, and nutrition
tracking.
In Week 3, we officially finalized our project idea and named it
Zestoria, a healthy meal delivery app designed to simplify healthy
eating. The app will provide customized meal plans, restaurant
recommendations, food tracking, and expert health insights to create
a seamless experience for users. We also began conducting market
research and case studies to analyze existing solutions, identify
gaps, and determine how Zestoria can offer a unique and innovative
approach.
Fig.1.2 Chosen Topic - Zestoria
Google Form
Questions:
Fig.1.3 Google Form Questions
Interview Questions:
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Fig.1.4 Interview Questions
Results:
After gathering all the interview data,
each of us summarized the findings using affinity diagrams to identify
common themes, user motivations, challenges, and needs. We categorized
users based on their lifestyles, such as students, working
professionals, and health-conscious individuals. This helped us
visualize behavioral patterns, food preferences, and obstacles users
face in their daily eating habits. By grouping similar insights, we were
able to highlight overlapping needs such as convenience, affordability,
and health awareness, which guided us in defining potential problem
areas and opportunities for design solutions.
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Fig.1.5 Interview Summary
Fig.1.6 Google Form Result Summary
Final Submission for Task 1
Fig.1.7 Task 1 | Proposal Development
Fig.1.8 Task 1 | Individual Progress
Task 2 | Design Proposition
INSTRUCTION:
Progress (week 4 - week 5):
During Weeks 4 to 5, our group focused on developing the
design proposition for our project, Zestoria – a
one-stop healthy eating app. We expanded upon our
initial idea by diving deep into user research, creating
detailed user personas, empathy maps, user journey maps,
and conducting a card sorting exercise to structure the
app’s layout logically and intuitively.
Each team member contributed to different aspects of the
research and design documentation, which helped us
understand user pain points and define key opportunities
for innovation. We finalized four main personas
representing different user types (students, fitness
trainers, busy professionals, and parents), allowing us
to tailor the app features to real needs. We also mapped
out typical user journeys to ensure Zestoria delivers a
smooth and valuable user experience from discovery to
meal planning and content sharing.
Empathy Maps:
We created four empathy maps
to explore different user personas and their needs,
frustrations, and motivations.
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Fig.2.1 Empathy Maps
User Persona &
Journey Mapping:
As part of our user
research process, we created four user personas based on
interviews and observations. These personas helped us
empathize with different user types and understand their
behaviors, needs, and pain points.
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Fig.2.2 User Persona & Journey Mapping
Final Submission for Task 2
Fig.2.3 Task 2 | Design Proposition
Task 3 | Concept Presentation
INSTRUCTION:
For Task 3, we need to prepare and deliver a final presentation
that showcases our design solution and how it effectively
addresses a specific need of your target audience.
Progress (week 6 - week 7)
In Weeks 5 to 7, our group focused on preparing the
final concept presentation for Task 3. We refined and
organized our previous research and design materials to clearly
communicate how Zestoria, our one-stop healthy eating app,
effectively addresses the real needs of our target users. During
this stage, we also developed and improved key design elements
such as the
initial lo-fi prototype, user flow chart, mood boards, and design guidelines, which included the mascot, color scheme, and typography. Each
group member contributed by designing different parts of the
initial low-fidelity prototypes, ensuring a consistent and
user-centered experience throughout the app.
User Flow Chart:
Fig.3.1 user flow chart
Design Guidelines:
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Fig.3.2 design guidelines
Mood Boards:
Fig.3.3 mood boards
Initial lo-fi prototypes:
Fig.3.4 initial lo-fi prototypes
Final Submission for Task 3
Fig.3.5 Task 3 | Figma Prototype
Fig.3.6 Task 3 | Concept Presentation
REFLECTIONS
From Task 1 to Task 3, our group experienced a full design
journey—from initial brainstorming to delivering a complete
concept presentation. In Task 1, we explored multiple ideas and
identified a clear problem: the lack of a convenient, centralized
platform for healthy eating. This led us to develop Zestoria, an
all-in-one app that offers meal planning, food delivery, nutrition
tracking, and expert health content. We focused on creating a
solution that would provide social and economic value while
meeting real user needs.
In Task 2, we conducted detailed research using interviews,
surveys, empathy maps, and user journey mapping. These methods
helped us uncover users’ common struggles, such as lack of time,
motivation, and reliable information. We learned that users prefer
simple, personalized experiences. Based on our findings, we
defined the core features and user flow of the app. Each design
decision was backed by research, ensuring that our solution was
truly user-centered.
Task 3 was focused on translating our research into design
execution. We created low-fidelity prototypes, mood boards, and
design guidelines—including the mascot, color scheme, and
typography. Each team member contributed to different parts of the
app interface, ensuring consistency and clarity. Through this
process, we gained valuable experience in collaboration, visual
communication, and problem-solving. Overall, we learned how to
transform insights into a practical, well-designed solution that
addresses real-world challenges.
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