Experiential Design | Task 1: Trending Experience

22  Apr 2025 -  12 May 2025 | (Week 1 - Week 4 )

Chan Xiang Lam | 0358400 

Experiential Design | Bachelor of Design (Honours) in Creative Media 

Task 1: Trending Experience

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TABLE CONTENT   

    1. Lectures

    2. Instructions

    3. Task 1: Trending Experience

    5. Reflection

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LECTURES

Week 1 |  Introduction to Experiential Design

In the first week, we started learning about Augmented Reality (AR). We watched examples of AR projects made by past students. These examples helped us understand how AR works and gave us ideas for our own project.

Week 2 |  Experience Design

This week, we explored the core idea of experiential design—crafting meaningful and engaging experiences for users. The lecture introduced us to important tools like user journey mapping and user flow charts. These techniques help visualize how users interact with a product from start to finish and are key in shaping designs that truly connect with people. 

After the lecture, we took part in a group activity where each team created a journey map for a chosen location. Our group created a journey map for Sunway Lagoon, identifying gain points, pain points, and improvement ideas for each stage of the visit. This activity helped us learn how to analyze real user experiences and improve them using experiential design.

Week 3 |  Marker-Based AR Experience

We learned the differences between Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR), gaining insight into how each creates unique user experiences. In a group exercise, we applied this knowledge by designing a sample AR experience set in a gym. This helped us think practically about how AR could enhance specific environments.

Week 4 | Introduction to AR Interactions

This week focused on interactivity within AR. We followed a tutorial to add two buttons in Unity—one to display a 3D cube and another to hide it. Later, we animated the cube with a bounce effect and updated the buttons to act as play and stop controls. This exercise helped us grasp how user input can directly affect AR elements, laying the groundwork for creating more dynamic and interactive AR experiences.

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INSTRUCTIONS

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TASK 1

INSTRUCTIONS

• Explore current and popular trends to understand new technologies and how to create content for them.
• Do research and try out different tools to learn their features and what they can or cannot do. This will help you choose the right technology for your final project.
• After your research and testing, come up with three ideas for your final project. Base your ideas on what you learned from the experiments.

Proposed Final Project Ideas

Based on my research, I proposed the following three ideas:

• AR Pet Adoption Preview 
• AR Food Menu
• AR Animal Sound Book

Each idea uses simple, beginner-friendly AR tools (Unity + Vuforia) and is feasible for development using available assets and basic interactions.

Proposal 

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Reflection

 I explored various AR trends and technologies through research and hands-on experiments. This process helped me better understand how Augmented Reality can enhance user experiences by making content more interactive, emotional, and memorable.

While testing platforms like Unity and Vuforia, I learned how marker-based AR works and discovered how even simple 3D models and animations can bring a concept to life. Although I faced some challenges in understanding the setup and finding usable assets, I gained confidence through trial and error.

This task helped me realize how important it is to match technology with the user’s needs. I’m excited to develop one of these ideas further for my final project, especially something that creates meaningful impact while staying simple and realistic to build.