21 Apr 2025 - 16 May 2025 | ( Week 1 - Week 4 )
Chan Xiang Lam | 0358400
Application Design I | Bachelor of Design (Honours) in Creative Media
Project 1 | Mobile Application Proposal
TABLE CONTENT
1. Lectures
2. Instructions
3. Project 1 | Mobile Application
Proposal
4. Feedbacks
5. Reflections
LECTURES
Week 1 | Introduction to Mobile Application Design
Week 2 | The Art of User - Centered Design
Week 3 | Usability: Designing Products for User Satisfaction
PROJECT 1
Project 1 | Mobile Application Proposal
INSTRUCTION:
Propose a redesign of an existing mobile app with poor UX/UI. The
proposal should include user research (surveys, interviews, market
study), key app features, and a clear flowchart. Feedback from peers
and the coordinator is encouraged throughout. Approval is needed
before moving to the next development phase.
Draf Proposal
In Week 1, Mr. Zeon introduced the project requirements for the
module Application Design 1. The main task of project 1 is to
redesign an existing mobile application that has notable
weaknesses in its user interface (UI) or user experience (UX). We
are expected to identify usability issues, conduct research, and
develop a proposal that includes app analysis and feature
improvements.
After understanding the brief, I began by selecting three mobile
applications that could benefit from design improvements:
-
Kenangan Coffee – Food & Beverage app
-
MANGO Fashion – Fashion retail app
-
IKEA Shopping – Home furnishing and retail app
Fig.1.1 App redesign
I started my proposal by focusing on the Kenangan Coffee
app. The Kenangan Coffee app is convenient but has usability
problems such as a cluttered homepage, small text, and unclear
notifications. The lack of a search bar on the menu page also
makes item browsing difficult. These issues make the app less
user-friendly and reduce efficiency.
Fig.1.2 Option#1 - KenanganCoffee App
Next, I analyzed the IKEA Shopping app. The IKEA app helps users browse
and shop, but its homepage is overloaded with content, and some links
open in an external browser. It lacks search history and checkout
flexibility, making the shopping experience feel confusing and
limited.
Fig.1.3 Option#2 - IKEA Shopping App
Lastly, I evaluated the MANGO Fashion app. The MANGO app has a
modern design but lacks key features like text labels in the navigation
bar, predictive search, and a scroll-to-top button. It also offers
limited payment options, which can discourage users from completing
purchases.
Fig.1.4 Option#3 - MANGO online Fashion App
During Week 2, I discussed my draft proposal with Mr. Zeon in class.
He reviewed the three apps I had chosen — Kenangan Coffee, IKEA
Shopping, and MANGO Fashion — and confirmed that all of them were
acceptable choices and had not been selected by other students. He
advised me to pick one app that I was most interested in and focus on
it for my final proposal.
After considering the feedback and evaluating the apps further, I
decided to focus on the MANGO Fashion app for the final proposal. From
that point onward, I began concentrating my efforts on analyzing and
improving the user interface and user experience of that app in more
detail.
Click
HERE
for the Draft Proposal:
In Week 3, Mr. Zeon reviewed my progress on the final Application Design
proposal.He said I could continue working on it, and I finished the final
proposal. After that, I showed it to him again for feedback.
He told me to make some changes. First, he asked me to add more details
for the “Current App Design” section. I needed to describe each page, like
the homepage, menu, cart, and profile — not just show screenshots.
Fig.1.5 Current App Design
Second, for the competitive analysis, he said I should do a side-by-side
comparison for important pages, not only use one big table. This will make
it easier to compare the design of different apps.
After the feedback, I started updating my proposal to improve the page
descriptions and prepare the side-by-side analysis.
In Week 4, I was unwell and unable to attend class. I informed Mr. Zeon
about my condition in advance. Since I could not present in class, I chose
to submit my final proposal presentation in the form of a recorded
video.
Click HERE for the Final Mobile Application Proposal:
Click HERE for the Final Mobile Application Proposal Presentation Video
Feedbacks
Week 1 (21/4/25):
No feedback this week.
Week 2 (28/4/25):
After reviewing my
draft proposal, Mr. Zeon mentioned that all three apps were acceptable and had not yet been
chosen by other students. He advised me to select one app to focus
on and begin working on the final proposal.
Week 3 (5/5/25):
Mr. Zeon reviewed my progress and allowed me to continue
refining the final proposal. After reviewing my first progress, he
suggested two improvements:
-
Add more detailed descriptions for each page in the “Current
App Design” section (e.g., homepage, menu, cart, profile).
-
For the competitive analysis, use side-by-side visual
comparisons of key pages instead of relying solely on one
comparison table.
Week 4 (12/4/25):
Absent
Reflection
Throughout Weeks 1 to 4, I gained a clearer understanding of user-centered design and the importance of identifying real usability problems in existing mobile apps. Selecting and analyzing three different apps helped me compare various design styles and recognize common UI/UX issues. This process improved my ability to observe and evaluate app interfaces critically. By focusing on one app for the final proposal, I was able to dive deeper into its structure and propose more targeted improvements. Despite facing some challenges, such as being unwell and submitting a recorded presentation, I adapted and completed the task successfully. Overall, this project strengthened my skills in design analysis, critical thinking, and communicating design solutions clearly.
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