Application Design I | Project 1 : Mobile Application Proposal

21 Apr 2025 -   16 May 2025 | ( Week 1 - Week 4 )
Chan Xiang Lam | 0358400 
Application Design I | Bachelor of Design (Honours) in Creative Media 
Project 1 | Mobile Application Proposal 

TABLE CONTENT   
    
    1. Lectures
    2. Instructions
    3. Project 1 | Mobile Application Proposal 
    4. Feedbacks
    5. Reflections


LECTURES

Week 1 | Introduction to Mobile Application Design


Week 2 | The Art of User - Centered Design


Week 3 | Usability: Designing Products for User Satisfaction



INSTRUCTIONS


PROJECT 1

Project 1 | Mobile Application Proposal 

INSTRUCTION:
Propose a redesign of an existing mobile app with poor UX/UI. The proposal should include user research (surveys, interviews, market study), key app features, and a clear flowchart. Feedback from peers and the coordinator is encouraged throughout. Approval is needed before moving to the next development phase.

Draf Proposal

In Week 1, Mr. Zeon introduced the project requirements for the module Application Design 1. The main task of project 1 is to redesign an existing mobile application that has notable weaknesses in its user interface (UI) or user experience (UX). We are expected to identify usability issues, conduct research, and develop a proposal that includes app analysis and feature improvements.

After understanding the brief, I began by selecting three mobile applications that could benefit from design improvements:
  • Kenangan Coffee – Food & Beverage app
  • MANGO Fashion – Fashion retail app
  • IKEA Shopping – Home furnishing and retail app
Fig.1.1 App redesign

I started my proposal by focusing on the Kenangan Coffee app. The Kenangan Coffee app is convenient but has usability problems such as a cluttered homepage, small text, and unclear notifications. The lack of a search bar on the menu page also makes item browsing difficult. These issues make the app less user-friendly and reduce efficiency.

Fig.1.2 Option#1 - KenanganCoffee App 

Next, I analyzed the IKEA Shopping app. The IKEA app helps users browse and shop, but its homepage is overloaded with content, and some links open in an external browser. It lacks search history and checkout flexibility, making the shopping experience feel confusing and limited.

Fig.1.3 Option#2 - IKEA Shopping App

Lastly, I evaluated the MANGO Fashion app. The MANGO app has a modern design but lacks key features like text labels in the navigation bar, predictive search, and a scroll-to-top button. It also offers limited payment options, which can discourage users from completing purchases.

Fig.1.4 Option#3 - MANGO online Fashion App

During Week 2, I discussed my draft proposal with Mr. Zeon in class. He reviewed the three apps I had chosen — Kenangan Coffee, IKEA Shopping, and MANGO Fashion — and confirmed that all of them were acceptable choices and had not been selected by other students. He advised me to pick one app that I was most interested in and focus on it for my final proposal.

After considering the feedback and evaluating the apps further, I decided to focus on the MANGO Fashion app for the final proposal. From that point onward, I began concentrating my efforts on analyzing and improving the user interface and user experience of that app in more detail. 

Click HERE for the Draft Proposal:
In Week 3, Mr. Zeon reviewed my progress on the final Application Design proposal.He said I could continue working on it, and I finished the final proposal. After that, I showed it to him again for feedback. 

He told me to make some changes. First, he asked me to add more details for the “Current App Design” section. I needed to describe each page, like the homepage, menu, cart, and profile — not just show screenshots.

Fig.1.5 Current App Design

Second, for the competitive analysis, he said I should do a side-by-side comparison for important pages, not only use one big table. This will make it easier to compare the design of different apps.

After the feedback, I started updating my proposal to improve the page descriptions and prepare the side-by-side analysis. 

In Week 4, I was unwell and unable to attend class. I informed Mr. Zeon about my condition in advance. Since I could not present in class, I chose to submit my final proposal presentation in the form of a recorded video.

Click HERE for the Final Mobile Application Proposal:

Click 
HERE for the Final 
Mobile Application Proposal Presentation Video


Feedbacks

Week 1 (21/4/25):
No feedback this week.

Week 2 (28/4/25):
After reviewing my draft proposal, Mr. Zeon mentioned that all three apps were acceptable and had not yet been chosen by other students. He advised me to select one app to focus on and begin working on the final proposal.

Week 3 (5/5/25):
Mr. Zeon reviewed my progress and allowed me to continue refining the final proposal. After reviewing my first progress, he suggested two improvements:
  1. Add more detailed descriptions for each page in the “Current App Design” section (e.g., homepage, menu, cart, profile).
  2. For the competitive analysis, use side-by-side visual comparisons of key pages instead of relying solely on one comparison table.
Week 4 (12/4/25):  
Absent


Reflection

Throughout Weeks 1 to 4, I gained a clearer understanding of user-centered design and the importance of identifying real usability problems in existing mobile apps. Selecting and analyzing three different apps helped me compare various design styles and recognize common UI/UX issues. This process improved my ability to observe and evaluate app interfaces critically. By focusing on one app for the final proposal, I was able to dive deeper into its structure and propose more targeted improvements. Despite facing some challenges, such as being unwell and submitting a recorded presentation, I adapted and completed the task successfully. Overall, this project strengthened my skills in design analysis, critical thinking, and communicating design solutions clearly.


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