Information Design | Final Project : Infographic Video Animation

24 Feb 2025 - 17 Mar 2025 | (Week 1 - Week 7 )
Chan Xiang Lam | 0358400 

Information Design  | Bachelor of Design (Honours) in Creative Media 

Final Project | Infographic Video Animation  

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TABLE CONTENT   

    1. Lectures

    2. Instructions

    3. Final Project | Infographic Video Animation  

    4. Reflections    

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LECTURES

Lectures 1 to 5 completed in Exercises 1&2 & Project 1

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INSTRUCTIONS

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FINAL PROJECT

INSTRUCTION:

Based on FLIP group topic research, produce a basic video animation.

DESCRIPTION: 

Using a processed design framework, you will now produce an infographic report to present the given information to a ‘target audience’ with the purpose of:

1. Creating awareness (such as Global Warming, Recycle, etc.)

2. Explaining a process (such as "how to" video)

3. Defining a concept (such as "What is Fast Fashion", "What is Color Wheel", etc.)

Any time based media and software using photography, vector imagery.

Design Considerations:

● Organization Principles – LATCH and Content Organization

● Aesthetic Principles – Animation principles

● Cognitive Principles – Principles of visualization

Output Expectation:

The presentation must be deliberated on, consider each assessment rubric of sorts to your final outcome:

● Show causality

● Multivariate graphics and visuals

● Integrate word number and images

● Content count

● Within eyesight

● Use multiple charts

● Do not de-quantify

REQUIREMENT:

Video resolution: 1920px x 1080px HD (min 1.5 mins max 3 mins)

SUBMISSION:

1. A ± 3 minute animated infographic uploaded into YouTube (unlisted)

2. Digital compilation into your Google Drive Folder

3. Online posts in your E-portfolio as your reflective studies(Please attach the E-Portfolio link here for submission.)

Progress

Progress (week 1 - week 7)

In Week 1, we brainstormed three proposal topics and assigned roles to each group member. We chose “The Importance of a Balanced Diet” due to its relevance and potential impact on public health awareness.

Fig.1.1 Brainstorming Ideas

By Week 2 we developed the mood board, selected our color scheme and typography, and created wireframes and sketches for the video. The content was divided into four main scenes: definition, benefits, recommendations, and a call to action. 

Fig.1.2 Production Plan 

After completing the animation phase, the editing team began combining all the scenes into a full video. Once the visuals were arranged, we added the voice-over and background sound effects to enhance the storytelling and create a more engaging viewing experience. In Week 7, we presented our final project to the lecturers. The lecturers gave us constructive feedback regarding the flow, clarity, and visual pacing of the video. Based on their suggestions, we revised and refined the video to improve its overall quality. These adjustments helped make the final output more polished, informative, and visually appealing. 

Fig.1.3 progress

Fig.1.4 Presentation Slide

Fig.1.5 Final Outcome 

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REFLECTIONS

Working on the animated infographic project titled “The Importance of a Balanced Diet” has been a truly valuable learning experience for both me and my team. Throughout the process, I gained a deeper understanding of how to apply design frameworks like LATCH to organize content in a clear and effective way. I also explored animation and cognitive principles to create visuals that are engaging, informative, and easy to comprehend.

One of the most meaningful aspects of this project was the collaborative nature of the work. From brainstorming and illustrating to animating and editing, each stage required strong communication and time management. By dividing tasks according to our individual strengths and supporting one another throughout the process, we were able to work efficiently and stay on track.

Presenting our final video to the lecturers in Week 7 was a key moment. Their feedback gave us valuable insights, allowing us to refine our visuals and enhance the clarity of the overall message. I also developed my technical skills by working with Adobe Illustrator and After Effects, especially in preparing assets for smooth motion design. Overall, this project has not only improved my proficiency with design tools but also strengthened my teamwork and problem-solving abilities. I’m proud of what we’ve accomplished, and this experience will definitely benefit me in future design challenges.