Intercultural Design | Final Compilation
5 Feb 2024 - 22 Mar 2024 | (Week 1- Week 7)
Chan Xiang Lam | 0358400
Chan Xiang Lam | 0358400
Intercultural Design | Bachelor of Design (Honours) in Creative Media
Final Compilation
Table Content
Module Information
Project 1 | Proposal
Brief
The task is to propose a final design concept centered around the theme of
"Cultural Sensitivity in Design." This design should reflect students'
understanding and interpretation of global issues and design aesthetics. The
goal is to study a cultural phenomenon or a particular subculture perceived as
sensitive and frame the study within the chosen theme. The proposed design
should convey the cultural aspect without altering the actual facts but should
present an interpretation and adaptation that raises awareness among viewers.
Preliminary ideas for visually expressing this interpretation using design
language are required, each supported by a short rationale. Visual research
should be conducted to aid idea generation and expand upon the design
concepts.
Group 17 Proposal for culture sensitivity
Project 2 | Field Study
Brief
- Conduct data gathering process focusing on cultural sensitivity in design.
- Collect visual, oral, textual, and tactile artefacts relevant to the chosen culture.
- Methods include observation, interviews with stakeholders (including guest speakers), and visual research online and physically.
- Record and document artefacts with details such as type, purpose, symbolism, and cultural/historical background.
- Ensure comprehensive documentation to inform ideation in Project 1 (proposal).
Data Collection
Group 17 Data Collection
Project 3 | Final Project
Brief
- After completing research, data collection, and participation in class lectures, students will produce visual design outcomes related to their interpretation of the theme.
- Utilize data collected from research trips to inform visual design outcomes.
- Focus on interpreting and defining "Framing" while considering cultural and aesthetic aspects, balanced with design knowledge.
- Engage in various directions and approaches, such as experimental design/art, using manual, digital, or combined media.
Group 17 Final Project
Reflection
Throughout this course, I've delved into the concept of cultural sensitivity in design, with our group specifically focusing on Thai culture. Before this, my understanding of Thai culture was limited. However, through coursework and tasks, I've gained a deeper insight. Task 1 prompted me to propose a design concept focusing on "Cultural Sensitivity in Design," with our group aiming to integrate elements of Thai culture to promote awareness and respect. Task 2 involved extensive data gathering, encompassing visual, oral, textual, and tactile artefacts related to Thai culture, which provided rich inspiration for my design process. In the final task, I used this knowledge to produce visually impactful designs, prioritising simplicity to effectively convey my respect and understanding of Thai culture. Overall, this course has not only expanded my design skills but also deepened my appreciation for diverse cultures, which I believe will greatly enhance my future design endeavours.
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