Design Principles | Task 3 : Design

6 Mar 2024 - 22 Mar 2024 | (Week 5 - Week 7)
Chan Xiang Lam | 0358400 
Design Principles | Bachelor of Design (Honours) in Creative Media 
Task 3 | Design

Table Content

    2. Brief
    3. Task 3 | Design
        - Visual References 
        Sketches
        - Progress
        - Final Design
        - Rationale
    4. Feedbacks
 

        Module Information 

             
       
      Brief

      Creating a design inspired by or reacting to the analysis from Task 2. Apply design principles to craft a visually compelling piece. Provide visual references, sketches, and rationale explaining design decisions and principles applied. Include any feedback from the lecturer.

       

      Task 3 | Design week 5 (6/03/2024)

        Visual References


                            Reference 1                  Reference 2                     Reference 3                Reference 4                 


                              Reference 5                     
      Reference 6                      Reference 7                      Reference 9


                                                                      Reference 10                              Reference 11                    


                            Reference 12                  Reference 13                   Reference 14                      Reference 15 



                           Reference 16                     Reference 17                Reference 18                       Reference 19 

                                                                       Reference 20                              Reference 21 

                                                                           Reference 22                            Reference 23  
          

       
      Sketches

      Sketch 1


      Sketch 2


      Sketch 3

      Sketch 4 (Preferred Sketch)


       
      Progress Of Designing


      Process 1
      Process 2
      Process 3
      Process 4

      Process 5

      Process 6

       
      Final Design

      Final Design

       
      Rationale

      In my design, the imagery of two polar bears standing on a cracked ice floe surrounded by melting ice and garbage, with factories emitting black smoke in the background, serves as a poignant representation of the environmental crisis facing the Arctic region due to climate change and human activities.

      The decision to depict polar bears, iconic symbols of the Arctic, highlights the impact of climate change on vulnerable species and ecosystems. By placing them on a crumbling ice floe amidst melting ice, the design emphasizes the urgency of addressing climate change to prevent further habitat loss and species extinction.

      The inclusion of garbage symbolizes the pollution and degradation of the Arctic environment, while the factories emitting black smoke represent industrial pollution and greenhouse gas emissions contributing to global warming.

      The contrast between the beautiful sun in the sky and the polluted atmosphere underscores the contrast between the natural beauty of the Arctic and the human-induced degradation it faces.

      Overall, the design aims to raise awareness about the urgent need for environmental conservation and climate action. It embodies principles of visual storytelling, symbolism, and juxtaposition to evoke an emotional response and provoke contemplation about the consequences of human actions on the natural world.

       
      Feedbacks

      - Ensure that any borrowed images are included in the visual research section of the blog.
      - Adding more rubbish to the foreground of the illustration to enhance the message's impact.




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